Tuesday, October 28, 2008

Daytime Conference - The Global Keynote

A stellar line-up kicked off a day's talking in The Cumberland. In a lively and wide-ranging panel, Harvey Goldsmith, Ged Doherty, Steve Schnur (EA Games) Alex Patasavas (Chopshop Music) and Anthony Lucan from MySpace UK took the questions from Owen Thomas of the BBC.

Steve Schnur: "It used to be that if you didn't get on radio in the US you were screwed". Harvey Goldsmith: "Now if you do get on radio you're screwed".

Ged Doherty spoke about how all the new labels from coffee companies etc haven't broken one band locally or globally. Likewise bands employing DIY models have only got so far. He then said "Radiohead seem more interested in shrinking their fanbase rather than growing it" and said the In Rainbows release was "one of the biggest PR scams of all time. Instead of trying to grow their market and reach new consumers, they're trying to get as much money as possible out of existing consumers."
The ever-shy and retiring Harvey Goldsmith echoed this and called it "One of the biggest scams ever".

Ged also told the story of pulling out of Prince's last album release. He said he's a big Prince fan and was excited about the album which he thought contained a potential radio hit. Then Prince's representative called him and said they were giving the single away as a download. Ged thought "OK, we'll deal with it". Then she called again and told him they were giving an album free with every ticket for the O2 gigs. Ged thought "OK, that's 300,000 albums and the last Prince album sold 100,000 but I'm an optimist and a Prince fan so let's do it". Then the promoter called him "because the manager was too scared" and said the Daily Mail had approached them to give away 2.3 million albums so Ged said "Go fuck yourself". Ged said when Prince got wind of this he offered to give Sony BMG the profits from the Daily Mail giveaway if they'd still release the album, but Ged refused on a point of principle.

Schnur called the games and entertainment industry in general “a recession-proof medium”, which will be a relief to the labels who got “healthy 7-figure cheques” for music-based games, according to the EA Games Music and Marketing head.

Ged again: "If I get fired tomorrow which I probably will after some of the things I've said today, I'd start up an independent label. It has never been a better time to start an independent label if you know what you're doing."

1 comment:

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